我们如何让 BESTMOW 12 个月做到 700 万美元 How We Took BESTMOW To $7M In 12 Months
BESTMOW 是一家美国割草机器人品牌。合作开始时没有独立站、没有 Amazon 店铺、没有一条评价。调研告诉我们更难的一件事：大多数北美家庭根本不知道"割草机器人"这个东西存在。 BESTMOW makes robotic lawn mowers for US homeowners. When we started there was no DTC store, no Amazon listing, and not one review. Research told us the harder truth: most North American homeowners did not know robotic mowers existed.
BESTMOW 的主力产品 Titan-100 是一台 AI 视觉 + RTK 定位的割草机器人，覆盖 1.5 英亩草坪，免埋边界线，手机 App 建图。研发核心团队来自宾夕法尼亚大学 GRASP 机器人实验室，团队里有 6 位博士。产品很强，但在美国市场上，它是一个没有人搜索的名字。 BESTMOW's flagship, the Titan-100, is an AI-vision, RTK-positioned robotic mower for lawns up to 1.5 acres, with no boundary wire and app-based mapping. The R&D core came out of the GRASP robotics lab at the University of Pennsylvania, six PhDs among them. A strong product, and in the US market, a name nobody was searching for.
启拓从第一天进入：市场调研、品牌定位、DTC 独立站与 Amazon 同步上线，以及之后全部平台的运营和广告投放。 Clickto came in on day one: market research, positioning, a simultaneous DTC and Amazon launch, then every platform's operations and advertising after that.
BESTMOW
开局的三个难题。What Was Holding Them Back.
没有认知、没有渠道、一个 1,599 美元的决定。No awareness, no channel, and a $1,599 decision.
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难题 01Challenge 01
没人知道这个产品存在Nobody knew the product existed
我们的市场调研显示，大多数北美家庭不知道"割草机器人"是什么。没有认知，就没有搜索；没有搜索，靠搜索广告卖不动。Our market research showed most North American homeowners did not know what a robotic lawn mower was. No awareness means no search, and no search means search ads alone cannot sell it.
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难题 02Challenge 02
没有渠道，没有证据No channel and no proof
没有独立站、没有 Amazon 店铺、零评价。一个陌生品牌，让美国买家在网上下单，缺的是信任的每一层。No DTC store, no Amazon presence, zero reviews. An unknown brand asking US buyers to order online was missing every layer of trust.
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难题 03Challenge 03
一个 1,599 美元的决定A $1,599 decision
客单价高。买家愿意相信产品，也未必愿意一次付清给一个刚认识的品牌。A high ticket. Even a convinced buyer hesitates to pay a brand they met last week in full, up front.
我们交付了什么。What We Shipped.
先调研，再定位，然后渠道、投放、支付一起上。每一项对应上面的一个难题。Research first, then positioning, then channels, media, and payment together. Each item answers one of the problems above.
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01
市场调研与品牌定位Market research and positioning
北美市场调研、品类认知测算、竞品拆解，定下整套增长策略和品牌定位。North American market research, category-awareness sizing, competitor teardowns, and the full growth strategy and brand positioning.
回应难题 01Answers 01 -
02
DTC 独立站 + Amazon 同步上线DTC store and Amazon, launched together
从零搭建 bestmow.com 与 Amazon 店铺，两条渠道同时开跑，评价体系从第一单开始积累。Built bestmow.com and the Amazon store from nothing, both channels live at once, with review collection running from the first order.
回应难题 02Answers 02 -
03
认知广告：联网电视 + YouTubeAwareness on connected TV and YouTube
先教育市场再收割。用 IP TV 和 YouTube 视频广告，让"割草机器人"进入北美家庭的认知。Teach the market before harvesting it. Video ads on IP TV and YouTube put "robotic lawn mower" into North American living rooms.
回应难题 01Answers 01 -
04
Facebook / Meta 投放Facebook and Meta campaigns
承接认知广告带来的兴趣，用 Meta 做再营销和转化，把看过的人变成买家。Catching the interest the awareness ads created: Meta retargeting and conversion campaigns turning viewers into buyers.
回应难题 02Answers 02 -
05
分期付款方案An installment plan
设计并上线分期方案，把一次性的 1,599 美元变成每月可承受的数字。Designed and launched installment payments, turning a one-time $1,599 into a monthly number a household can say yes to.
回应难题 03Answers 03 -
06
全平台持续运营Ongoing operations, every platform
独立站、Amazon、各广告平台的日常运营和优化，全部由启拓执行。Day-to-day operation and optimisation of the store, Amazon, and every ad platform, all executed by Clickto.
回应难题 01–03Answers 01–03
数字动了。What Moved.
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$0
起点Starting point
没有独立站，没有 Amazon，没有评价，没有品类认知。No store, no Amazon, no reviews, no category awareness.
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$7M
12 个月销售额Sales in 12 months
DTC 独立站与 Amazon 合计，客户提供的数据。DTC store and Amazon combined, as reported by the client.
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357
独立站评价Store reviews
平均 4.68 分。2026 年 9 月 14 日在 bestmow.com 上核实。4.68 average. Verified on bestmow.com on 14 September 2026.
说明：700 万美元销售额来自客户，启拓未独立审计。评价数与评分来自 bestmow.com 公开页面，核实日期如上。本页不含任何客户内部广告数据。 Note: the $7M sales figure comes from the client and has not been independently audited by Clickto. Review count and rating are from public pages on bestmow.com on the date stated. No internal ad data appears on this page.
真正起作用的三件事。What Moved The Number.
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先做认知，再做转化Awareness before performance
一个没人搜索的品类，不能从搜索广告开始。电视和 YouTube 先把问题种进去，Meta 和搜索再来回答。顺序反了，钱就白花。A category nobody searches for cannot start with search ads. TV and YouTube plant the question; Meta and search answer it. Reverse the order and the budget evaporates.
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把价格拆小Shrinking the ticket
分期方案没有改变产品，改变的是买家脑子里的那个数字。高客单价品类里，这一项常常比任何一条广告文案更有效。The installment plan changed nothing about the product and everything about the number in the buyer's head. In high-ticket categories this often outperforms any line of ad copy.
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让评价自己滚起来Letting reviews compound
从第一单就收集评价。357 条真实评价，是今天每一个新买家看到的第一层信任，也是广告成本逐月下降的原因之一。Review collection ran from the first order. 357 real reviews are now the first layer of trust every new buyer sees, and one reason ad costs fall month over month.
更多案例。More Case Studies.
另一条路径，和一个还在上市前的品牌。A different path, and a brand still before launch.
从 0 到 1：一个新品牌，从一个名字到 CES 首发和全球媒体曝光。Zero to one: a new brand, from a name to a CES debut and global press.
阅读案例 →Learn more →3D 打印耗材工厂：在花第一笔钱之前，把美国上市算清楚。A filament factory: planning the US launch before a dollar was spent.
阅读案例 →Learn more →想要这样的结果？Ready For Results Like These?
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