我们如何把 LOPKIN 从一个名字带到 CES 首发 How We Took LOPKIN From A Name To A CES Debut
LOPKIN 在 2026 年之前并不存在。没有品牌、没有站点、没有一篇报道、没有一个视频。启拓负责的是 0 到 1：把一台工程样机变成一个美国消费者能找到、能信、能买的品牌。 LOPKIN did not exist before 2026. No brand, no store, no press, no video. Clickto's job was zero to one: turn an engineering prototype into a brand US homeowners could find, trust, and buy.
LOPKIN 的 L 系列是一台免埋线割草机器人：NetRTK 厘米级定位、3D 双目视觉、10 TOPS AI 处理器，可识别 300 种常见障碍，爬坡 57%。两个覆盖版本 L1500 和 L2500，定价 1,599 美元。团队有多年工程和制造经验，但在美国市场上，它是一个全新的名字。 LOPKIN's L Series is a wire-free robotic mower: NetRTK centimetre positioning, 3D dual-camera vision, a 10 TOPS AI processor that recognises 300 obstacle types, slopes to 57%. Two coverage versions, L1500 and L2500, at $1,599. The team had years of engineering and manufacturing behind it, and in the US market, a brand-new name.
这是启拓的第二个割草机器人项目。上一个（BESTMOW）教会我们的是：这个品类先要教育市场，再谈转化。LOPKIN 从第一天就按这个顺序做。 This was Clickto's second robotic-mower project. The first one, BESTMOW, taught us that this category has to educate before it converts. LOPKIN was built in that order from day one.
LOPKIN
开局的三个难题。What Was Holding Them Back.
一个没有名字的品牌，一个拥挤又陌生的品类，一个 1,599 美元的价格。A brand with no name, a category both crowded and unknown, and a $1,599 price.
-
难题 01Challenge 01
什么都没有Nothing existed yet
没有品牌名的认知、没有站点、没有内容、没有一张真实草坪上的照片。零起点意味着每一层信任都要从头建。No brand recognition, no store, no content, not one photo on a real lawn. Zero means every layer of trust has to be built from scratch.
-
难题 02Challenge 02
品类拥挤，认知稀薄A crowded category, thin awareness
2026 年的割草机器人赛道已经有 Segway、Mammotion、Husqvarna。但大多数美国家庭仍然不知道免埋线机器人是什么。既要突围，又要教育。By 2026 the robotic-mower lane already had Segway, Mammotion, and Husqvarna. Most US homeowners still did not know what a wire-free mower was. Break through and educate, at the same time.
-
难题 03Challenge 03
一个 1,599 美元的陌生名字$1,599 from a name nobody knew
高客单价加上零评价。第一批买家凭什么相信？A high ticket and zero reviews. What would the first buyers believe?
我们交付了什么。What We Shipped.
0 到 1 的顺序：先有品牌和站点，再用展会和媒体制造存在感，再用创作者和真实用户制造信任。The zero-to-one order: brand and store first, then presence through events and press, then trust through creators and real users.
-
01
品牌与定位Brand and positioning
从名字到主张："Lawn care, elevated"。面向现代家庭草坪，卖回来的周末，不卖参数。From the name to the promise: "Lawn care, elevated." Built for modern family lawns, selling weekends back, not specifications.
回应难题 01Answers 01 -
02
DTC 独立站The DTC store
lopkin.com 从零搭建：产品页、配件、NetRTK 覆盖查询、Wi-Fi HaLow 部署指南、支持中心、经销商与联盟计划。lopkin.com from nothing: product pages, accessories, a NetRTK coverage checker, Wi-Fi HaLow deployment guides, a support centre, dealer and affiliate programmes.
回应难题 01Answers 01 -
03
CES 2026 首发 + 行业展会CES 2026 debut and trade shows
拉斯维加斯 CES 首发，随后科隆 spoga+gafa 园艺展。新品牌需要一个"被看见"的时刻。Debut at CES in Las Vegas, then spoga+gafa in Cologne. A new brand needs a moment where it is seen.
回应难题 02Answers 02 -
04
媒体与 PRPress and PR
PR Newswire 全球发稿，Yahoo Tech、TrendHunter、Robotics Business News、Dengarden 等报道，官网列出 12 项。PR Newswire distribution, coverage on Yahoo Tech, TrendHunter, Robotics Business News, Dengarden and others: 12 placements listed on the site.
回应难题 02Answers 02 -
05
创作者评测Creator reviews
YouTube 工具与户外创作者（WorkshopAddict、Blue Collar Doc、Crazypostman）真实草坪测评，放在首页"Trusted Voices"。YouTube tool and outdoor creators (WorkshopAddict, Blue Collar Doc, Crazypostman) testing on real lawns, featured on the homepage as "Trusted Voices".
回应难题 03Answers 03 -
06
降低第一单门槛Lowering the first-order barrier
分期付款（约每月 133 美元）、首单 200 美元优惠、推荐好友、军人折扣、"晒出你的 LOPKIN"用户故事页。Pay-over-time (about $133 a month), $200 off the first order, refer-a-friend, a military discount, and a "Share your LOPKIN" customer-stories page.
回应难题 03Answers 03
0 到 1 的状态。What Moved.
-
0
起点Starting point
没有品牌、站点、报道、视频。No brand, store, press, or video.
-
12
媒体与展会曝光Media and event placements
官网列出：CES、spoga+gafa、Yahoo Tech、PR Newswire 等。Listed on the site: CES, spoga+gafa, Yahoo Tech, PR Newswire and more.
-
L1500 · L2500
在售Live and selling
DTC 独立站在售，配件线上线，创作者评测上线。On sale DTC, accessory line live, creator reviews live.
说明：本页所有事实来自 lopkin.com 公开页面，核实日期 2026 年 9 月 14 日。上市首年销售数据尚未公开，不在本页。 Note: every fact on this page is from public pages on lopkin.com, verified 14 September 2026. First-year sales figures are not public and do not appear here.
0 到 1 真正起作用的三件事。What Made Zero-To-One Work.
-
先有一个"被看见"的时刻A moment of being seen, first
CES 不是为了当场卖货，是为了让之后每一篇报道、每一个创作者都有一个可以引用的起点。新品牌最缺的是"别人已经在谈论它"。CES was not about selling on the floor. It gave every later article and creator a starting point to cite. What a new brand lacks most is "other people are already talking about it".
-
借用别人的信任Borrowing trust
零评价的品牌不能靠自己说。媒体名字和创作者的真实草坪测评替它说，直到它自己的用户故事页能接上。A brand with zero reviews cannot vouch for itself. Press names and creators on real lawns speak for it until its own customer-stories page can take over.
-
把第一单做得容易Making the first order easy
分期、首单优惠、推荐、军人折扣，每一项都在降低"我为什么现在买一个新牌子"的门槛。和 BESTMOW 一样，高客单价品类里这比广告文案更管用。Installments, a first-order discount, referrals, a military discount: each lowers the bar on "why buy a new brand now". As with BESTMOW, in a high-ticket category this beats ad copy.
更多案例。More Case Studies.
另一条路径，和一个还在上市前的品牌。A different path, and a brand still before launch.
一个北美人还不认识的品类，12 个月从 0 做到 700 万美元。From zero to $7M in 12 months, in a category most of North America had never heard of.
阅读案例 →Learn more →3D 打印耗材工厂：在花第一笔钱之前，把美国上市算清楚。A filament factory: planning the US launch before a dollar was spent.
阅读案例 →Learn more →想要这样的开局？Ready For A Launch Like This?
预约一次 30 分钟的免费诊断。我们看一眼您的官网，告诉您先改哪里，以及把数字做起来需要什么。Book a free 30-minute review. We look at your site, tell you where to focus first, and walk you through what it would take to move your numbers.
← 返回全部案例← Back to all cases