Home / Channels · Analytics & tracking
See which part brings customers
Without reliable data, budgets move on gut feel. We connect your site, ad platforms and enquiry forms so each enquiry and order traces back to its channel and keyword, in a report you can read each month.
- Best for
- Companies running ads or SEO without a clear view of results
- Usual scope
- GA4, Google Ads, Meta, Search Console, forms and CRM
- Works with
- Every channel
You may be seeing some of these
Platform numbers disagree
Google, Meta and your site each report different figures.
No idea where enquiries come from
Sales receives enquiries without knowing which channel produced them.
GA4 is installed but nobody uses it
There is data, but no report that guides decisions.
How we work
We go in order, and each step hands you an output you can check.
- 01
Tracking audit
We check existing tags, events and account access for gaps and duplicates.
OutputA tracking issue list
- 02
Events and conversions
We define key events (enquiry, sample, order) and configure conversions in GA4 and ad platforms.
OutputEvent and conversion set up
- 03
Source tracking
We record source channel and keyword with each enquiry, optionally into your CRM.
OutputSource-tagged enquiries
- 04
Reporting
We build a monthly report focused on spend, enquiries and orders.
OutputA monthly report
What you get
Delivered
- Tracking audit
- GA4 and ad platform conversions
- Enquiry source tracking
- Monthly report template
The free diagnosis comes first; scope is agreed from its findings. We do not promise specific rankings, sales or enquiry numbers, and ad spend should always be billed to your own accounts.
Questions
Do we need Google Tag Manager?
Recommended for central control and later changes, but not required.
What about privacy compliance?
We configure consent and data settings to fit the target market, which matters especially for EU visitors.
Who owns the data accounts?
GA4 and every ad account stay in your company's name.
Do you know where each enquiry comes from?
Reviewed by hand; we usually reply within 2 working days.