Home / Who we serve · Consumer & DTC brands
Turn a good product into a brand shoppers recognise and buy
Consumer competition is about more than the product: brand, reviews, content and channel mix all count. We confirm market and positioning first, then combine Amazon, your own site and social so each channel lifts the others.
- Your buyers
- Shoppers in the US and Europe
- The goal
- Orders on Amazon and your own site
- Usual channels
- Amazon, Meta, TikTok, your own site
You may be seeing some of these
Dependent on one platform
All sales come from Amazon, with no fallback if something goes wrong.
Years of OEM, now want a brand
Strong product capability, but no positioning or overseas marketing experience.
Launches go unnoticed
Nobody knows when a new product goes live.
How we work
We go in order, and each step hands you an output you can check.
- 01
Market and positioning
We research demand, competitors and reviews, then set differentiated positioning.
OutputPositioning and price advice
- 02
Channel mix
We decide the order and role of Amazon, own site and social.
OutputA channel plan
- 03
Launch
Listings, site, content and ads prepared together.
OutputA launch checklist
- 04
Growth
We adjust budget and content from the data and review monthly.
OutputA monthly report
Questions
Amazon first or own site first?
Most consumer brands validate on Amazon while building a brand site, depending on category and budget.
Can we see past work?
Yes, BESTMOW and LOPKIN are consumer brand cases.
Is crowdfunding right for us?
It suits innovative products with a story; see the Kickstarter launch solution.
Which channel should your brand take next?
Reviewed by hand; we usually reply within 2 working days.