Go-to-market channel finder
Answer 8 questions and see which of Google, SEO, outreach, B2B marketplaces, Amazon, Meta and TikTok to start with, and why.
Calculated in your browser with the public rules below, in about a minute. No sign-up, no paid data, no AI.
Tell us about your business
Every multiple-choice question is required. Product and website are optional and help when we review by hand.
How we score
Every channel starts at 50. Each rule below adds or subtracts points when it applies, and the result is kept between 0 and 100. The same answers always give the same result.
Customer type
Business buyers suit search ads, outreach and B2B marketplaces; consumers suit Amazon, Meta and TikTok.
Order value
The higher the value, the more one enquiry or personal follow-up is worth; low values rely on marketplaces and impulse buying.
Margin
Margins under 20% struggle to carry ad and platform fees; high margins can absorb more testing.
Decision cycle
Long cycles favor SEO and outreach; on-the-spot decisions favor social ads and short video.
MOQ
Bulk orders suit B2B marketplaces and outreach, not Amazon or consumer ads.
Budget
Budget sets how many channels to start at once (1, 2 or 3), and a very small budget lowers paid channels that need testing.
Target market
Non-English markets need local-language pages; UK and EU privacy rules affect outreach; the US, UK and Germany are main Amazon marketplaces and get only a small boost, because fit depends on category, compliance and logistics.
Website and current channels
Google, SEO and Meta need a website that converts; channels you already use get a small boost because there is a base to improve.
This is direction from rules of thumb, not market data and not a promise of results. Demand and competition in a specific market still need research to confirm.
Questions
Is the result generated by AI?
No. Scores come entirely from the rules listed on this page and are calculated in your browser. The same answers always give the same result, and every score shows the points behind it.
Are my answers stored?
No. Your answers are only sent to us if you choose to submit the form below, together with your contact details, so we can review them by hand.
Why is a high-scoring channel not marked Start here?
Budget limits how many channels to start at once: one under USD 1,000 a month, two up to USD 3,000, and at most three above that. Other high scorers are marked Build alongside.
Does this replace market research?
No. It gives direction based on your product and business conditions. Real demand, competition and pricing in a market still need confirming with search and marketplace data, which the free diagnosis and paid research cover.
Get free channel mix advice
Leave your details. We review your answers and website by hand and usually send specific first steps within 2 working days.
