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Reach likely buyers by interest on Facebook and Instagram
Search ads wait for buyers to come to you; Meta ads put your product in front of people likely to care. They suit visually appealing consumer products that a short video can explain, and they also work for B2B retargeting. Results depend mostly on creative and tracking, so we start with those two.
- Best for
- Consumer brands, launches, crowdfunding pre-launch
- Usual goals
- Online orders, reservation lists, retargeting
- Works with
- Own site, TikTok, analytics
You may be seeing some of these
Ads look fine but orders do not match
Pixel or Conversions API is not set up properly, so the system cannot learn from real purchases.
Creative wears out fast
One or two creatives run on repeat and costs keep climbing.
Unsure who to target
Audiences are too narrow or too broad and budget is spread thin.
How we work
We go in order, and each step hands you an output you can check.
- 01
Tracking and account
We set up Pixel, Conversions API and events in a Business Manager owned by your company.
OutputVerified tracking
- 02
Creative plan
We plan several creative angles from real use and buyer concerns, avoiding empty studio or AI-looking shots.
OutputA creative test plan and first assets
- 03
Test and scale
We test audiences and creatives on small budgets, then scale what works step by step.
OutputTest findings and a scale plan
- 04
Retargeting and reporting
We retarget site visitors and report monthly on results and next steps.
OutputA monthly report
What you get
First month
- Pixel and Conversions API set up
- Audience and creative test plan
- First creatives and copy
Ongoing
- Creative refresh
- Budget and audience changes
- Monthly report
The free diagnosis comes first; scope is agreed from its findings. We do not promise specific rankings, sales or enquiry numbers, and ad spend should always be billed to your own accounts.
Questions
Do Meta ads suit B2B factories?
Usually not the first channel, but useful for retargeting site visitors or raising visibility around trade shows.
What material do we need?
Real product-in-use video and photos work best. We provide a shot list.
Who owns the ad account?
Business Manager and the ad account stay in your company's name; we work through granted access.
Is your product a fit for Meta ads?
Reviewed by hand; we usually reply within 2 working days.