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Confirm demand and competition before you spend
Many overseas projects fail not in execution but at the start: the wrong market, channel or positioning. We use search volume, marketplace data, competitors and real buyer reviews to answer three questions: where is demand, who competes for it, and why would buyers pick you.
- Best for
- Companies entering a new market or launching a product
- Usual outputs
- Market ranking, channel advice, positioning and margin model
- Works with
- The starting point for every channel
You may be seeing some of these
You want to go abroad but not sure where first
People suggest the US, Europe and Southeast Asia, but there is no data behind it.
Unclear edge over competitors
Specs look similar and you cannot say why buyers would choose you.
Worried the investment will not pay back
Platform fees, freight, ads and returns have not been worked into the margin.
How we work
We go in order, and each step hands you an output you can check.
- 01
Demand check
We analyse search volume, trends and marketplace sales signals in target markets.
OutputA demand summary
- 02
Competitors and buyers
We study the main competitors' prices, claims and reviews to find buyer frustrations and unmet needs.
OutputCompetitor and buyer insights
- 03
Positioning and channel
We set differentiated positioning, a price band and the first channel.
OutputPositioning and channel recommendation
- 04
Operating model
We estimate costs and margin and set decision gates.
OutputA 12-month operating model
What you get
Research report
- Market demand and trends
- Competitor comparison
- Buyer review insights
- Positioning and price advice
Decision tools
- Channel priority
- Operating and margin model
- Go / no-go gates
The free diagnosis comes first; scope is agreed from its findings. We do not promise specific rankings, sales or enquiry numbers, and ad spend should always be billed to your own accounts.
Questions
How long does research take?
It depends on the number of markets and products; one product in one market usually takes a few weeks.
Where does the data come from?
Search and marketplace data tools, public industry sources, competitor pages and buyer reviews. Each finding cites its source.
What if the answer is “don't enter”?
We say so plainly. Avoiding a bad investment is part of the value.
Which market should your product enter first?
Reviewed by hand; we usually reply within 2 working days.