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Show up while overseas buyers are searching for your product
Search ads are one of the most direct ways to win customers: the buyer is already looking, and you only need to appear at that moment with a reason to click. We start from keywords and buyer intent, set up the account structure, landing pages and conversion tracking, then move budget step by step toward what actually brings enquiries and orders.
- Best for
- Factories and brands with a clear product and target market
- Usual goals
- B2B enquiries, sample orders, online orders
- Works with
- Your own site, analytics, SEO
You may be seeing some of these
Spend goes out, few enquiries come in
Plenty of clicks, few real requests. The usual causes are keywords that are too broad, loose match types, or ads landing on the home page instead of the matching product page.
No idea which keywords bring customers
Without reliable conversion tracking you only see clicks and impressions, so there is no way to tell which keyword or ad deserves more budget.
The ad account is not in your name
The account was opened under an agency, so history and settings cannot move with you when you change provider.
How we work
We go in order, and each step hands you an output you can check.
- 01
Keyword and intent research
We map the terms buyers really use per product line, separate purchase, comparison and research intent, and estimate volume and competition for each group.
OutputA grouped keyword map and a first negative list
- 02
Account structure and tracking
We build campaigns by product line and market in an account owned by your company, and configure GA4 and conversion events so enquiries, forms and orders are recorded correctly.
OutputA reviewable account structure with working conversion tracking
- 03
Ads and landing pages
Each keyword group gets its own ad and a matching landing page that speaks to what buyers check: specs, certification, lead time and MOQ.
OutputAd copy and a landing page change list
- 04
Monthly optimisation
We prune wasted search terms, adjust bids and budget, test new ads, and report each month on what moved and what comes next.
OutputA monthly report and change log
What you get
First month
- Grouped keyword and negative lists
- Account structure in your company's name
- GA4 and conversion tracking set up
- First ads and landing page recommendations
Ongoing
- Search term pruning and bid changes
- Ad and landing page tests
- Monthly report and next steps
The free diagnosis comes first; scope is agreed from its findings. We do not promise specific rankings, sales or enquiry numbers, and ad spend should always be billed to your own accounts.
Questions
What is the minimum budget for Google Ads?
There is no single number; it depends on click prices in your industry and market. After keyword research we suggest a starting budget from the estimated cost per click of each group, test small, then decide whether to scale.
Does Google Search work for B2B factories?
Yes. Many importers and engineering buyers search Google directly for product names, specs, or a category plus “manufacturer” or “supplier”. The key is a landing page that can take the enquiry: specs, certification, factory credentials and a clear way to get in touch.
Who owns the ad account?
The account should be in your company's name with your payment method. We manage it through granted access, and the account and all its history stay with you if we part ways.
How soon will we see results?
Impressions and clicks start soon after launch, but knowing which keywords bring enquiries usually takes a few weeks of data. We do not promise enquiry numbers; we promise a clear monthly account of what we did and how the data moved.
Can buyers find your product on Google?
Reviewed by hand; we usually reply within 2 working days.