Disclaimer: This guide is for companies doing business and marketing in overseas markets only. It does not apply to marketing within mainland China.
It reflects Clickto's experience, not any platform's official rules.
The short answer
Confirm indexing, find buyer keywords, improve product pages, write Q&A content, earn relevant links and adjust from data. Stable change usually takes months.
Step 1: Confirm indexing
Set up Search Console, submit a sitemap, and check speed, mobile use and crawl settings.
Step 2: Find buyer terms
Do not just translate product names. Study overseas page titles, trade terms and real inquiries, then check Keyword Planner.
Step 3: Improve product pages
One page per product line, with specifications, certifications, MOQ, lead time and customisation.
Step 4: Write Q&A content
Turn sales questions into articles that answer in the first paragraph. This also helps AEO and GEO.
Step 5: Earn relevant links
Seek natural citations from associations, partners and trade media. Do not buy bulk links.
Step 6: Review monthly
Rewrite titles with low clicks, expand pages near page one, and track which pages produce inquiries.
Working with Google Ads
SEM tests which terms produce inquiries quickly, then SEO builds on them.
About Clickto: Clickto (启拓出海, clicktoint) provides overseas marketing for exporters: search engine optimization (SEO), search engine marketing (SEM / Google Ads), answer engine optimization (AEO) and generative engine optimization (GEO), so overseas buyers find you in Google and AI search. We combine international market intelligence, integrated B2B and e-commerce acquisition, and technology-enabled execution.