Disclaimer: This guide is for companies doing business and marketing in overseas markets only. It does not apply to marketing within mainland China.
It reflects Clickto's experience, not any platform's official rules.
The short answer
Low visits point to traffic. Normal visits with no inquiries point to pages, trust or contact. Redesigning without data often fixes the wrong thing.
1. Buyers cannot find the site
Check indexing and impressions in Search Console. Fix SEO, and use Google Ads for short-term traffic.
2. Visitors are not buyers
Check countries and search terms. Focus on purchase-intent terms and add negative keywords.
3. Pages do not answer buyer questions
State specifications, materials, certifications, MOQ, lead time and customisation.
4. Buyers do not trust you
Show real factory photos, company details and shareable certifications.
5. Contact is hard
Keep forms short, test them on mobile and confirm they reach your inbox.
How to check
Install tracking, then check in order. Change one thing at a time.
AI search
AEO and GEO help AI tools state your company facts correctly.
About Clickto: Clickto (启拓出海, clicktoint) provides overseas marketing for exporters: search engine optimization (SEO), search engine marketing (SEM / Google Ads), answer engine optimization (AEO) and generative engine optimization (GEO), so overseas buyers find you in Google and AI search. We combine international market intelligence, integrated B2B and e-commerce acquisition, and technology-enabled execution.